I worked with BAE Systems’ subject matter experts to create six personas which detailed the characteristics, methods and motivations of the most common types of cybercriminals that businesses face.
Dubbed ‘The Unusual Suspects’, the campaign incorporated visual and written content which was used across media, social and digital channels, direct communications with clients and prospects, an event, a landing page on the corporate website, a 360-degree video, and a hologram that can be activated across any mobile device.
The results
Campaign covered across many top-tier titles, including the FT, the Telegraph and Reuters.
An increase in website traffic of more than 600% .
2000 marketing qualified leads, 25 sales qualified leads and a six-figure deal.